In 1988 he invented Strassner Editing Systems, a PC-based linear video editing controller that ran on ordinary personal computers instead of the proprietary RT-11 hardware used by competitors CMX and Grass Valley. That design made professional editing dramatically more affordable. The system was used to cut MTV's The Real World, Entertainment Tonight, Real People, and projects for Paramount Pictures, CBS, NBC, Smith-Hemion, and the Muppets. He sold the company to Videomedia, Inc. in 1995.
From 1995 to 1999 he built and maintained websites and custom applications for businesses of all sizes, then founded Strassner Media, LLC in 1999. Since then his software career has included UI/UX architecture for NOAA's ngenCERF hydrology platform, mission-critical applications for the U.S. Space Force and Air Force, and enterprise systems for clients including PepsiCo.
That same instinct for building better tools, first for editors and now for regulators and generals, is what led him to build ContactHoney, a CRM built after watching another vendor's pricing changes push small businesses like his own to overpay for software they didn't need.
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